Value -- Why should
I spend time and effort on this lesson?
Students value learning that
they consider meaningful and relevant. According to Gagné and Driscoll (1988), instruction is relevant
to learners when they can “relate what is being learned to their past
experience, to something they want to accomplish in the present, and
to whatever they consider worthwhile in their future” (p. 73).
Smith and Ragan (1999) suggest that motivation can
be stimulated by encouraging learners “to explore the personal relevance
of the lesson. The information
gathered in the learner analysis at this point will be very beneficial
in helping you determine why learning may be important to the learner”
(p. 116). In addition the
designer may wish to “stimulate curiosity in the goal through unusual
anecdotes or graphics, or the designer may choose to present a challenging
situation in which learning to achieve the goal will allow the learner
to resolve the dilemma.”
Some research suggests that
students will be more motivated when given some control over their learning
goals (Clark 1998), although this is probably more true for high-achievers
(Deci and Ryan, 1992). Locke
and Latham have shown that learners do not have to participate in their
own goal setting as long as (a) the goals are assigned by a trusted
authority who offers a good rationale for the learning, and (b) the
learners get continuous feedback on their progress, including both positive
reinforcement and corrective coaching (as cited in Clark, 1998).
It may also help to give students choices among tasks and activities
required in the lesson (Gagné et al., 1993).

Expectancy -- Can I
achieve the objectives of this lesson?
When assigned any task, learners
will consider whether they can successfully complete the task (Clark,
1998). The answer often
depends on what they believe about themselves and their previous successes
and failures. According
to Weiner’s (1986) theory of attribution, students would point to one
of four causal factors: their
ability, their effort, the difficulty of the task, or luck. Learners tend to look at ability and task difficulty as stable
in nature, while effort and luck can change. In addition, ability and effort are considered
internal
causes, under the learner’s control, whereas task difficulty and luck
are caused by forces external
to the learner.
An individual’s pattern of
attribution is learned over time, and can affect his or her motivation
in school. For example,
if a student attributes past learning success to ability, he or she
may gain confidence and be more willing to learn the next time. On the other hand, if success was attributed to luck, confidence
may not rise at all, because he or she takes no credit for it. To offer another example, a student experiencing a learning failure
might attribute it to poor effort. This may not affect confidence at all, since he or she can try
harder the next time. However,
if the student attributes the failure to a lack of ability, he or she
will have less hope, since ability is considered relatively stable (Dembo,
1994).
Research supports Weiner’s
theory that learners who make confidence-building attributions are more
likely to succeed (Bar-Tal, 1978). These studies also suggest that teachers can help increase student
motivation by (a) learning what students believe about the cause of
their successes and failures, and (b) encouraging them to make success-oriented
attributions. For example,
if a student succeeds in an exercise, the instructor might help the
learner attribute that to ability or effort with phrases such as “Good
work! You must have worked
hard on this.” Also, saying
“You’re a hard working person” will help a student see their effort
as a stable trait and lead to a greater expectation of future success.
In the case of a failure, the teacher might help the learner
believe they can improve their ability with effort by saying, “Don’t
worry. You’ll get better
at this with practice” (Gagné et al., 1993, p. 433).
Instructors can improve student
motivation through careful use of feedback. Students--especially the younger ones--want immediate gratification,
and appreciate frequent informal comments about their performance (Caudron,
1997; Kirkhorn, 1988). If
they are doing something wrong, they respond better to immediate and
positive coaching--comments that are performance-based (don’t get personal),
and positively-phrased (tell them what you want,
not what you don’t want). Of
course, most people prefer positive feedback, but Brophy (1981) has
pointed out that offering praise for no good reason can undermine motivation
and achievement. He tells
teachers to offer praise that is (a) contingent on agreed performance
criteria, (b) specific about details, and (c) sincere and genuine.
Instruction can also be designed
to build confidence through the use of small modules that increase the
opportunities for success (Bar-Tal, 1978). Teachers might include appropriate job aides (such as reference
cards), and teach learning strategies appropriate for acquiring the
knowledge in question (Gagné et al., 1993).
Feelings -- How do I feel about myself and the work required in this lesson?
In his self-worth theory
of achievement motivation, Covington suggests a person’s willingness
to perform can be explained by how he or she attempts to maintain a
positive perception of self-worth (as cited in Dembo, 1994). For example, young children often enter school with the belief
that a strong effort can increase their ability. So, if they fail, there is no reason to feel bad.
Unfortunately, as children grow into adolescence, they develop
lower feelings of competence and self-worth due to social comparisons.
In fact, Ames and Felker have shown that competition in the classroom
magnifies the pride associate with success and the shame associated
with failure (as cited on p. 159). This environment can produce half a class of students who attempt
to reduce the likelihood of failure by performing the minimal amount
necessary, avoiding discussions with the instructor and fellow students,
etc.
The concept of self-worth
is especially important in teaching distance learners. Many of these are older students who had unsatisfying experiences
during their school years and are just now entering or returning to
college (Boehler, 1999). For
these students, instructional environments can bring back negative perceptions
of self-worth, and cause them to avoid active participation in learning.
The goal for teachers here is to reduce the negative emotions
associated with school.
According to Hill and
Wigfield: “Test anxiety is one of the most important aspects of negative
motivation” (as cited in Dembo, 1994, p. 162). While the evidence is mixed, most researchers have indicated
that a small amount of anxiety is a good thing, especially if the task
is not difficult. It helps
the learner focus and perform efficiently. But, a high level of anxiety will hurt both performance and persistence
(Sieber, O’Neil, and Tobias, 1977; Stipek, 1988; Pintrich and De Groot,
1990). On the other hand,
research has also shown that when test elements are presented in ‘nontest’
situations, anxious students perform as well as others (Sarason et al.,
1960).
Traditional testing and competition
will be especially hard on “failure-avoiding” learners such as those
students who have a negative self-concept. These learners must be re-taught to believe that making mistakes
is acceptable and expected. One
way a teacher can help is to focus learners on mastering the instructional
objectives and self-improvement rather than out-performing their peers
(Dweck, 1989). With this
in mind, it is not advisable to post grades or share scores with other
members of the class. Anxiety
in education can also be reduced through effective instructional design
that includes (a) detailed instructions that prepare the individual,
(b) a comfortable pace that reduces opportunities for failure, and (c)
generous use of positive feedback (Kearsley, 2001). Learning tasks for the lesson should be neither too easy nor
too hard. Instructors should
challenge students with tasks that will require a reasonable amount
of effort.